Editor’s Note: Show Your Readers 
the Way … to Your Content

It's brilliant. Fans of specific authors can receive alerts about when the author's next book is out. I would love to have this capability to find out when new content is available for many other authors. I'd love to know when they might be in my area for a book signing (those are still done, right?) … or when one of their books is being made into a film. If I'm lucky, I'll hear about it some other way, but that's leaving an awful lot to chance.