Editor’s Note: Show Your Readers the Way … to Your Content
Today, the closer you can get to your audience, the better it seems you will be, and the more likely you are to be able to sell them additional products.
Book publishers have the awesome ability to bring books into peoples' homes, into their lives. Books have power. Authors have power. That power can be used to benefit the reader—who craves more content that will impact their lives—as well as to benefit you, the publisher. After all, that's pretty much what you do—making unbelievably valuable content (and authors) available to the world. Why not take advantage of every way you can to make sure the world knows about what you have to offer?