Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.

By James Sturdivant

When your stock-in-trade is information that drives innovation, people expect you to be on the leading edge. And so it is with the scientific, medical and technical (STM) publishing sector. While the STM market faces similar challenges to the rest of the publishing industry, its willingness to embrace electronic platforms and develop innovative revenue streams has positioned it well in the face of new competition brought about by the expansion of digital media.