STM Publishers Embrace E-media’s Phase II
Early e-media pioneers continue to grow revenues as they move on to a ‘second phase’ of serving content to users.
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Hamer agrees that STM publishers were at the forefront of embracing these new technologies, recognizing them as means to add value to information in a way that enables customers to “make better decisions faster.”
The expansion of materials available online has, in turn, led to a major shift away from printed reference books and toward tutorial or conceptual books as best-sellers and category leaders, according to Tim O’Reilly, founder and CEO of Silicon Valley-based O’Reilly Media. “Pure reference books may sell a fraction of what they sold in their heyday,” he says.
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James Sturdivant
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