Strategically Speaking: How Will E-books Impact Your Bottom Line?
It’s time to sit down and rethink traditional business models. Here are key factors to consider.
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And perhaps most interesting of all is the continued surge in e-book sales as reported by the Association of American Publishers (AAP). 2010 e-book sales grew by 164.4 percent over 2009, as reported by a mere 14 AAP member companies, reaching more than $441 million.
None of this should come as a surprise to anyone who pays attention to media and technology news—surging Kindle, Nook and iPad sales, and analysts predicting big things for the new tablet devices now reaching the market—all auguring well for the continued migration from print to electronic. But what does this high-profile migration mean for the traditional business models of the book publishing industry?
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David Hetherington
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