Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
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Like manna from heaven, e-books hold forth the promise that publishing will continue to be relevant in the digital age. They represent a truly monetizable digital delivery model with demonstrated value to consumers. The debate now is not whether or not e-books will generate revenue, but how much revenue, and to what degree it will be incremental or replacement.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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