Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
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The classic e-book model consists of:
1. Publisher executes what is essentially a conversion process to generate the e-book, which is, to varying degrees, a representation of a print product.
2. The e-book is placed in a commerce platform (such as Amazon's Kindle Store or Google's eBookstore).
3. Consumer downloads purchased e-book to mobile device.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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