Digital Directions: At Your Service
Could subscription offerings benefit your business—and your customers?
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This model—downloading media to a playback device—is directly analogous to Apple's iTunes, and quickly grasped by the marketplace. The familiarity of the model—along with Amazon's kick-start through its Kindle program—helped e-books gain traction in the marketplace.
Alongside all this frothy e-book excitement, strong interest exists among both publishers and consumers in a fundamentally different model: content delivery through subscription-based services.
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- Companies:
- Amazon.com
- Apple
Andrew Brenneman
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