Digital Directions: At Your Service
Developing and supporting a subscription-based offering—whether a delivery partner is involved or not—requires the publisher to grapple with significant changes, the most fundamental of which is the shift from a company that creates products to one that also delivers content services. Publishers that successfully navigate this new terrain will discover new ways of bringing value to the content marketplace and realize the revenue this value generates. BB
Andrew Brenneman is founder of Finitiv (Finitiv.com), a consulting and services organization that develops and executes transformative digital strategy for publishers and other content organizations.