Ebooks: An Analytics Gold Mine

Just as ebooks have turned book publishing on its head, a new breed of rich media reading devices is changing the ebook paradigm. Publishers who deliver their ebooks through dedicated reading apps on iPads, Kindle Fires, Nook Tablets and the like, via platforms such as Impelsys, Inkling, MAZ and Copia, are privy to volumes of data on how their customers consume their content, from basic stuff like how many pages they've read to more granular info, such as, "Was this test-preparation chapter effective."