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Brian Howard
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Number of romance readers who have purchased an e-book in the last year, according to Ebury Publishing's editorial director Gillian Green (citing industry and Random House research), as printed in U.K.'s Guardian. Britain's Ebury, a subsidiary of Random House, is launching a genre-specific e-book imprint, Rouge Romance (rougeromance.co.uk)—which debuted in September with eight titles—to capitalize on this trend. Conventional wisdom posits that among the reasons romance and erotic categories (sales of which are also, ahem, surging) are a good fit for e-readers are privacy issues, i.e., no more getting caught on the subway reading a bawdily dressed bodice-ripper.
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Brian Howard
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