eBooks ... By the Numbers

Schneider estimated that the cost to publishers, including editing, marketing, overhead, royalties, operating profit, etc., is $9.09. The cost to retailers is $3.90. So the price to the consumer, based on these costs, would be $12.99.

Kindling Sales: Amazon.com Tops $10 Billion in Q4

Amazon.com Inc. reported its first quarter surpassing $10 billion in sales in fourth-quarter 2010, as a result of growing third-generation Kindle sales, according to the company. Net sales increased 36 percent to $12.95 billion, compared with $9.52 billion in fourth-quarter 2009.