Ebury's Gillian Green Chats Up the Strategy Behind Launching Digital-First Imprint Rouge Romance

In September, British publisher Ebury made a splash by launching Rouge Romance, a digital-first imprint dedicated to bawdy bodice-rippers that are saucily marketed as "sexier, longer and 100% more romantic." While romance readers' love affair with e-books is no secret (no more being judged for those steamy mass-market covers), Ebury's plunge is particularly noteworthy. This is no tentative leap; Rouge debuted with eight titles, with plans for four new titles per month going forward. We caught up with Gillian Green, editorial director at Ebury, to ask about the finer points of this venture.