Ebury's Gillian Green Chats Up the Strategy Behind Launching Digital-First Imprint Rouge Romance
As our deputy CEO, Ian Hudson, said recently: "Our aim is to provide readers as much choice as possible by making our books available wherever they want, and in whatever format they choose."
Extra: Rouge has done a number of contests on its website. What is the strategy there?
Green: Romance readers have proven themselves to be very active online so we aim to engage them via our website and social media channels. Competitions, author information and interactivity and discussions are all part of that.
Extra: Rouge claims to be, ahem, "Sexier, longer and 100% more romantic." How does motto this bear out in the content?
Green: We like to think of it as our USP [unique selling proposition]! All our books are at least 80,000 words in length—we’re not publishing short, category romances but big, juicy romances—with a happy ending, and all our books do tend to be at the sexier end of the market. We’re not big fans of the bedroom door closing and…