Ebury's Gillian Green Chats Up the Strategy Behind Launching Digital-First Imprint Rouge Romance
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Feburys-gillian-green-chats-up-strategy-behind-launching-digital-first-imprint-rouge-romance%2F" target="_blank" class="email" data-post-id="5552" type="icon_link">
Email
Email
1 Comment
Comments
It’s also worth noting that I started out as a romance editor for Harlequin, so I’ve always had an affection for the genre, even though I’ve spent most of my career working in general fiction.
Extra: What market factors did you see that led to the decision?
Green: We know from research commissioned by Random House and by the industry at large that romance readers have been among the first to migrate to e-books; 1 in 7 romance readers in the U.K. have already bought an e-book in the last year and a digital-first list seemed an ideal way of getting to readers. We also watch the U.S. market to see what’s happening there, especially in terms of the changing digital landscape.
1 Comment
View Comments
E
Brian Howard
Author's page
Related Content
Comments