Curiously, many publishing organizations do not have the capability to take orders and execute payment transactions online from their website. To those outside the industry, this lack of ecommerce seems preposterous -- proof positive that book publishers are incorrigible Luddites, ostriches with heads firmly in sand. However, those with a deeper knowledge of publishing's distribution ecosystem and publishers' economic realities know that there are some valid reasons why publishers have not made ecommerce a priority, and consequently why many in the industry do not have that capability today. Many publishers made well-reasoned business decisions not to invest in online storefronts based on the facts and a rough calculation of a return on such an investment.
- Places:
- U.S.