Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For trade publishers, online marketplaces such as Amazon most appropriately serve consumers. Trade customers don't conduct a search for books by going to a publisher's websites, but rather to a comprehensive marketplace where all publishers are represented.
Institutional librarians have expressed a preference to purchase through intermediaries that aggregate titles from multiple publishers. For both print and digital titles, librarians prefer the efficiency of buying through a third party channel, such as Overdrive, as opposed to buying from individual publishers.
0 Comments
View Comments
- Places:
- U.S.
Andrew Brenneman
Author's page
Related Content
Comments