Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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According to many university press executives, the industry didn’t fare too poorly for the first two quarters of last year, but by October and November, things were looking much less rosy.
“The recession is a game-changer,” says Doug Armato, director of the University of Minnesota Press. “University presses have had pretty modest growth in the past three years. Business has been growing slowly, but steadily, and now it’s being hit.”
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Amanda Baltazar
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