Market Focus: University Presses Press on Through Recession

The area that is being hit hardest is scholarly publishing, says Armato.

For New York University Press, the big impact of the economy has been on print, which comprises 95 percent of the company’s revenue, according to director Steve Maikowski.

“Other non-print book revenue streams, such as journals, endowment interest revenue, and distribution line services revenue, offer publishers additional forms of protection during an economic downturn,” he points out.