Market Focus: University Presses Press on Through Recession
Economic downturn poses both challenges and opportunities for publishers.
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“It also came at the same time that Borders had the strategy of reducing its inventory by 19 percent, and the recession had hit enough for stores to order conservatively for the holidays,” he adds.
Ever the optimist, he says that the silver lining of current struggles is that returns in the spring could be lower, “because there just isn’t anything out there.”
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Amanda Baltazar
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