Press Release: Economics of Digital Comics Explores the Business Side of Transmedia Publishing

January 13, 2015. The new book Economics of Digital Comics explores how the comics business has changed in recent years, including digital distribution and the increasing popularity of webcomics. It breaks down the industry into Four sectors: print publishing, print comic strips, webcomics and eBooks/digital downloads. Distribution channels, revenues and readership levels are compared with an eye on determining what readerships levels are necessary for income benchmarks and how feasible that really is. This is a microcosm of the issues facing publishing in the transmedia era, using a specific sector as a case study.