Overall we feel the understanding of metadata needs to be expanded. Perhaps your daily work brings you in contact with one part of the metadata chain, but the true value of metadata is sometimes better understood from the bird’s-eye view. The variety of topics covered in these pages will hopefully give you that wide-angle view, while also providing the opportunity for digging down into the nitty-gritty of metadata.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.