El-Hi and Trade Fuel Optimism Among Manufacturers
"Since these companies are now jointly owned, [we want to] list ourselves under Visant and show book revenues for the entire entity …," says Mike Ford, vice president of marketing at Von Hoffmann.
Competition and Pricing
In addition to the mergers, manufacturers are streamlining their operations, producing less waste and decreasing turnaround times to retain customers and attract new ones. The result: a competitive marketplace that may cause some manufacturers to lower prices to keep business.