Focus On: STM: Keeping Dr. Google Away
Elsevier's ClinicalKey search service is designed to tailor content to physicians' day-to-day workflows.
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In an age of instant information access, professional and scholarly publishers have to get smarter when developing products to fit audience workflows. Simply having a large catalogue of titles is no longer enough; from finance to education to STM, users expect information to be tailored to their day-to-day needs and priorities. Meeting these requirements can spell the difference between a successful product and a dud.
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- Companies:
- Elsevier
- Wolters Kluwer
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