Focus On: STM: Keeping Dr. Google Away
Elsevier's ClinicalKey search service is designed to tailor content to physicians' day-to-day workflows.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The key, Donohue says, was to build in discoverability—though this is easier said than done. Exactly how do doctors search for information? What search results are most valuable to them, and when? The company talked to more than 2,000 doctors, had physicians keep diaries of how they used information and conducted over 20 focus groups in an attempt to understand exactly how content was used.
0 Comments
View Comments
- Companies:
- Elsevier
- Wolters Kluwer
James Sturdivant
Author's page
Related Content
Comments