EndPlay Launches Next Generation Content Management, Engagement and Monetization Platform
LAS VEGAS, NV, Apr 17, 2012—EndPlay, Inc., a leading provider of SaaS solutions, today announced the release of its next generation cloud-based Content Management, Engagement and Monetization Platform. The new end-to-end platform is both powerful and scalable, enabling multichannel content delivery and rich media management, which allows companies to engage consumers and drive real revenue across a growing ecosystem of screens and devices.
The latest release of the EndPlay Platform pioneers a new space of content creation and management. Its intuitive interface provides users with a more efficient publishing process, empowering users to create and publish rich media content from nearly any connection -- be it the Web, mobile or connected devices, including native support for iOS and Android. The Platform supports dynamic organizational structures and complex business processes with complete configuration, an intuitive user interface, roles management, full visibility into social activities, and real-time collaboration across multiple users or locales.
"Today's legacy systems struggle to deliver and optimize content to tablets and smart devices in a functional format that the audience expects," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay. "When companies fail to meet these expectations, their audiences disengage and go elsewhere. The latest release of the EndPlay Platform addresses these and other key issues, and sets a new business standard by helping companies create and manage content to maintain, grow and monetize their relationship with their audiences across any channel."
Key features of the next generation EndPlay Platform include:
• Dynamic access and control of the site's look and feel, layouts and content through a client-side Software Development Kit (SDK)
• Mobile publishing application, which lets users create and publish rich media content from any connected iOS or Android device
• A fully integrated video system built natively into the Platform, with full clip creation capabilities, as well as support for live video streaming to any connected device (available as an add-on or through one of EndPlay's packaged solutions)