Entitle CEO Bryan Batten Has His Mind on Mobile and Big Data in 2015
What segment of the book industry do you think we'll see the most disruption in the coming years?
I think that textbooks have the biggest opportunity to be disruptive. I also think its one of the hardest opportunities to crack open. So many people have tried but no one has really found a solution yet.
Kids are paying $1,500 a semester for books, and if somebody could find a way to make publishers happy while giving students a more affordable textbook, then they will be very successful. It's a very hard nut to crack because you have the publishers who are making a killing off of the physical world of textbooks and that doesn't really give them much motivation to move to digital. And the adoption rate for digital on the students' side is still low. If someone can figure out how to incentivize both groups toward digital books I think that will be a hugely disruptive to the education industry.
What are the biggest revenue opportunities for publishers in the next few years?
You should look at different ways and avenues to sell books. How do you motivate someone to read? I don't have that answer, I wish I did. I think we have to think outside the box and find ways to get books in front of people who aren't seeing them. How do you get someone to read a book versus watching a TV show or watching a movie? Maybe it's finding a way to cross different media outlets. If you enjoyed this movie, take a look at this book. Most publishers are owned by these huge media conglomerations who own the studios, TV networks, etc. I think it would be really cool if someone could crack that nut and connect the content across platforms.