EPUB 3: A Foundation For the Future
Most publishers understand the tactical advantages of adopting industry standards for digital publishing: the cost cutting that can result from interoperability, the greater scalability, the lower friction in the supply chain. But Bill McCoy, executive director of the International Digital Publishing Forum (IDPF), thinks that publishers have to also consider the strategic advantages of an open, horizontal standard, which he says is equally, if not more, critical.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.