From Garage Publisher to Google Prominence
In 1979, Evans incorporated Evan-Moor and launched the company with six titles—the first being “Art Moves the Basics Along: Animal Units.”
Meanwhile, Bill pursued a law degree, passed the bar exam and continued practicing law for six more years while Evan-Moor got off the ground.
Learning to Grow
The first six books Evan-Moor published were the same six books Joy and Jo Ellen were slated to publish via Frank Schaffer. After that, Evan-Moor began producing 32-page books for the average price of $4.95 or $5.95, says Evans. “Over time, we found that those price points did not work so we decided to place more value in our books and market them at a higher cost,” he says. “That’s when we realized it cost the same to sell a $4.95 book as it does to sell a $15 one.”