Exclusive Interview: Jane Friedman, President and CEO of HarperCollins Publishers, Offers Insights On Motivation, Mentors and More
So that was sort of the first tour.
What I did with Julia, I was very young, and I recognized that Julia was a celebrity. She was actually a multimedia celebrity, we just didn’t call people that at the time. … But she … had a television series, she wrote books, newspaper articles and columns, and she was always called on to be the kind of radio talking head for the food business, for the cookbook business and the French food industry. So what I said was, “We have this opportunity of taking this women city-to-city,” and in those days department stores had big book departments. So I thought the best thing we could do was go into a major city that had a major public television station where her show aired, and get their support and get the support of the executives of the department store.