3. Two words: “fun” and “games.”
A “fun site” features polls, quizzes and other interactive activities. Some, such as “Build Your Own Boyfriend,” are expected to generate a fair amount of buzz. “Those are really successful and really viral,” Leonard says of the games. “We wanted to raise the visibility of those features on the new Web site, because that kind of content is so popular with teens.”
22 Tips for Building Communities
3. Two words: “fun” and “games.”
A “fun site” features polls, quizzes and other interactive activities. Some, such as “Build Your Own Boyfriend,” are expected to generate a fair amount of buzz. “Those are really successful and really viral,” Leonard says of the games. “We wanted to raise the visibility of those features on the new Web site, because that kind of content is so popular with teens.”