4. Allow users to interact with authors and each other.
The Web site brings together young readers in an interactive forum, “Random Buzz,” that features topic boards, graphics, polls, user-generated reviews and other activities. The site also contains links to author Web sites, MySpace pages and blogs. “With all of the major entertainment brands out there, teens these days expect there’s going to be a community element, and books are no different,” Leonard points out.
22 Tips for Building Communities
4. Allow users to interact with authors and each other.
The Web site brings together young readers in an interactive forum, “Random Buzz,” that features topic boards, graphics, polls, user-generated reviews and other activities. The site also contains links to author Web sites, MySpace pages and blogs. “With all of the major entertainment brands out there, teens these days expect there’s going to be a community element, and books are no different,” Leonard points out.