Expert Panel: Cross-Platform Production Demystified
It used to be you really only had one distribution platform: The print version. In fact, back then it would have been redundant to call it "the print version." There was only one version. Now that we're living in the much ballyhooed four-screen world—TV, computer, smart phone, tablet/ereader—it's really no longer efficient or feasible to create for print and then backtrack to get your products into digital streams.
But how does a publisher with printers ink in its veins make the transition to producing products for any number of delivery platforms—and future-proof its content in anticipation of platforms that haven't even been developed yet?
For the FREE Publishing Business Virtual Conference, we've assembled a panel who can advise you with this daunting task. John Shaw, Executive Director of Publishing Technologies at SAGE Publications; Andrew Brenneman, Founder of Finitiv; and Brian O'Leary, Principal at Magellan Media Consulting Partners will be on hand to discuss how a publisher can:
• Build a cross-platform publishing strategy that lets you gear your production process toward preparing a single document that can be easily output to all channels: ebooks, mobile apps, web platforms and even print;
• Eliminate costly after-the-fact conversions or treating crucial metadata as an afterthought
• Create well-managed and properly tagged content that is easier to sell, reuse, adapt and bundle into new products.
It's all part of the FREE Publishing Business Virtual Conference taking place on Thursday, Sept. 13. You can check out the full agenda here.