Gene Therapy: Effective Digital Print Strategies
Exploring today’s print-on-demand market and how to fully integrate digital printing into a title’s life cycle.
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Overcoming Structural Barriers
There are a number of life-cycle benefits of digital print. They include prepublication distribution for sampling and reviews; sell-first, print-later demand publishing for titles selling in small quantities; filling orders for titles that are essentially “out of print” or for which reprints are delayed; and long-tail application—keeping titles in print indefinitely when sales fall below a certain level.
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- Companies:
- BookMasters Inc.
- BookSurge
- Canon U.S.A. Inc.
- ColorCentric Corp.
- Consortium
- Continuum International Publishing Group
- Edwards Brothers
- Fidlar Doubleday Inc.
- Hewlett-Packard Co.
- IBM Corporation
- IBT Global
- Infoprint Solutions Co.
- IUniverse
- Kodak Graphic Communications Group
- Lightning Source Inc.
- Lulu.com
- Malloy Inc.
- Nipson America
- PMA
- Princeton University Press
- Ricoh Americas Corp.
- Rochester Institute of Technology
- RR Donnelley
- Xerox Corp.
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