EXTRA! Q&A: An interview with Brian Napack, president of Holtzbrinck Publishers, on publishing’s digital future.
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Brian Napack: Books are not obsolete, nor are magazines, nor textbooks. What’s obsolete is content delivered by media that’s bound by the formats they’re put out in. All the media companies are managers of brands, creators of content, and above all they’re managers of consumer relationships. It’s about how to provide content to consumer. Those relations become something of value. We’re in the business of delivering to that consumer whatever services that consumer needs--entertainment, educational, informational. We produce content. That content is useful, and we’ll try to deliver it to them in as many texts, colors, shapes and smells as possible. It’s all about finding more ways to sell more things to more people in more places.
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- People:
- Brian Napack
- John
- Places:
- Buena Vista
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