Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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Events
Collaboration between marketing and publicity is also a natural when it comes to bookstore events — specifically, getting the word out about them. Our marketing department tweets invites to all of the talks and readings we set up for our authors, be they at bookstores, libraries, museums or festivals. And they post the event details on our Facebook page as well. They also create book cover blow-ups for the stores to use in window displays prior to the events. When they help in these ways, it frees the publicist up to focus on lining up local media interviews for the author while they're in town — preferably in advance of the event so that the author can plug the event on the air.
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Lissa Warren
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