Fonts- The Mood Enhancers
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The ideal typeface for a book is like the perfect narrator for a film: It draws the audience in and helps set the tone and style. "Every typeface has a personality," says Lisa Clark, a book designer whose work includes notable projects by the Harvard University Press of Godine Publishing.
"If you are doing a book on Lewis Hines' photographs, you might choose a typeface from the '20s or '30s," Clark suggests. "If I were doing poetry, I might choose Berkeley, for instance, because it's elegant and intimate and quiet."
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