Fonts- The Mood Enhancers
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Galliard Roman, designed in 1978 by Matthew Carter, with its chiseled look, curving serifs and balanced proportions, is classic and elegant.
The sans-serif Helvetica Regular, designed in the 1950s by Max Meidinger, offers a clean simplicity that makes it suitable for a wide range of products.
The no-nonsense serif Times Roman, which first appeared in 1932 and was designed under the direction of Stanley Morison for London's The Times, is balanced and has few striking features. It is often labeled bland, but it is serviceable for a wide range of subject matter, nonetheless.
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