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The good news is that digital distribution and marketing analytics give publishers unprecedented information on what's working well, or holding a book back, so they can develop and instantly test new and better approaches during each title's launch to increase e-book success.
Codex-Group, a book audience research firm, has interviewed more than 200,000 book shoppers online to learn how they discover and decide on which new books to buy. Here are 10 tips based on that learning to help e-book publishers take advantage of this exploding new market.
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Peter Hildick-Smith
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