Free Webinar: Digital Marketing in an Ad Blocker World
The following webinar, hosted by Book Business' sister publication Target Marketing, will demonstrate how marketers can work around ad blocking technology to deliver their marketing message to users. Successful digital marketing requires book publishers to embrace social media, original content, and more in order to deliver more meaningful messages to consumers. Join Target Marketing for the webinar "Digital Marketing in an Ad Blocker World" on July 27th to find out how to implement these strategies. Register for the free webinar here.
Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.
How can you make sure your digital ads get through?
This webinar will break down the challenge, and show you specific marketing strategies to bypass ad blockers and still deliver your message and brand voice to your target market. We’ll discuss these topics and more:
- The challenge ad blocking represents
- Marketing tactics, channels and media types that are immune to ad blockers
- How to transform ad blockers from a stumbling block to a step tool for your brand
Come to this session armed with your questions. You’ll be able to submit them directly to our panelists for a live Q&A session during the hour.
Sponsored by IBM Marketing Cloud
Click here to register for this free webinar today!
Can’t make it on July 27th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click here to register and get access to this webinar both live and on-demand.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.