From finished manuscript to press in 9 days.
RETAINING QUALITY AND LIFTING SALES
Saving time was essential, but the primary concern on this project was maintaining O'Reilly's well-established visual brand by retaining the exact look and feel of other O'Reilly titles, even though the team planned to use different tools.
By matching O'Reilly's existing template, Davidson preserved the look and feel of other O'Reilly titles. "The beauty is that people can't tell that this book was created outside of O'Reilly's traditional production process," says Toporek. "At the same time as we maintained the consistency we sought, we produced the book almost two and a half months faster than other titles, which had a dramatic impact on sales."
What began as an author's rogue idea to publish "Running Mac OS X Panther" fast is rapidly becoming accepted practice at O'Reilly & Associates. The company is now evaluating the Adobe Creative Suite with its built-in version control capabilities as a means of streamlining its other book projects. "The author finished writing the final chapter of this book just after Thanksgiving, and it went to press nine days later—a remarkable achievement," says Toporek. "The book sold extremely well, and we met our window of market opportunity."