FT Press Announces Launch of More Than 200 Titles on Apple’s iBookstore
New York, NY (November 16th, 2010) —FT Press, an imprint of Pearson, announced today the availability of over 200 titles on Apple’s iBookstore, with more to follow. The iBookstore is accessible via the free iBooks app in the App Store, and available for the iPad, iPhone, and iPod touch.
FT Press provides need-to-know content in the areas of Business, Investing, Personal Finance, Human Resources, Management & Leadership, and Marketing & Social Media. Authors include world renowned business thought leaders and finance experts such as Jim Champy, C.K. Prahalad, Inder Sidhu, Brian Solis, Mark Zandi, Farnoosh Torabi, Liz Pulliam Weston, and Michael Covel.
Among the hundreds of available titles are:
- Doing Both, by Inder Sidhu
- The Fortune at the Bottom of the Pyramid, by C.K. Prahalad
- Outsmart!, by Jim Champy
- Seeds of Destruction, by Glenn Hubbard and Peter Navarro
- Psych Yourself Rich, by Farnoosh Torabi
- Your Credit Score, Your Money & What’s at Stake, by Liz Pulliam Weston
- Financial Shock, by Mark Zandi
- Powerful Social Media, Branding, PR Practices (Collection), FT Press Delivers
These titles offer a unique and convenient reading experience, allowing readers to resize fonts, make notes, and search the book easily to find the specific content they need. The iBookstore enables FT Press customers to better manage their businesses, careers and finances, no matter where they are—at home, at work, or traveling.
“We are excited to partner with and offer our ebooks and eContent via the Apple iBookstore,” says Timothy C. Moore, VP and Publisher, FT Press. “The iBookstore is the perfect app for us to reach out to our ‘on the go’ audience, which is looking to access our content in a quick, easy, and visually rich format.”
About FT Press
FT Press (www.ftpress.com), an imprint of Pearson, publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world's best minds on the most relevant topics. FT Press Delivers, the newest imprint from FT Press (www.ftpress.com), offers need-to-know insights via original and condensed e-content.
An international media company and the global leader in education services and technology, Pearson is home to such respected publishing brands as FT Press (www.ftpress.com), Peachpit Press, Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. Pearson (NYSE: PSO) primary businesses include Pearson Education, Financial Times Group and the Penguin Group.