Gene Therapy: Embracing E-books
What really created the turning point for all of this was the launch of Amazon’s Kindle and Sony’s Reader—the first to use the magic of electronic ink, called e-ink.
In Part 1 of this two-part series (Book Business, September 2008), I described the evolution of e-book technologies to this point, and how and why the .epub standard for the e-book was introduced. This column explores what you need to do to provide your books on the Reader and Kindle, if you’re not already doing so.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.