'Giving It Away': When Free E-books Work and When They Don't
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More U.S. adults had read an e-book (15 percent) than had actually paid for an e-book this year, according to Michael Norris, senior analyst at Simba Information, based on the results of a recent Simba study called, "Trade E-book Publishing 2009."
Norris moderated a session at BookExpo called, "Giving It Away: Balancing a Sustainable Publishing Model While Discovering the Rewards of Free."
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Noelle Skodzinski
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