Digital Directions: The Google Settlement

The Viacom case aside, if we are truly in an opt-out world, why wait for a consumer to upload the video? Why not take feeds directly from cable, digitize the programming, and index and serve it, as long as there is a way for rights holders to opt out?

Ridiculous, isn’t it?

Andrew Brenneman is founder and president of Finitiv, a California-based provider of digital content solutions. He has been leading digital media initiatives at major media and technology organizations for more than 20 years. Contact him at Andrew@Finitiv.com.