Good in Bed?

The news I really wanted to write about today is that Victoria’s Secret has announced the debut of a new push-up sports bra (A push-up sports bra? Really? What exactly are you doing at the gym, ladies?), but I was forced to remind myself of the publishing nature of our enterprise.

And so I turn my attention to Galley Cat, which earlier today posed a question that caught my eye: What’s Your Favorite Reading Position?

They even provided a cute video of a woman in her pjs (and not a push-up sports bra) trying and trying to get comfy in bed with a book.

And why did this catch my eye? Because very soon, in fact in the September/October issue of Book Business which we are currently putting to bed and which will arrive in your mailboxes in a few weeks, we will be announcing a new campaign all about reading habits.

Here’s a sneak peek: Our campaign will be called Read Any Good Books Lately?

It will be taking a look not at sales figures, but at qualitative data about how people interact with their books.

Watch for more coming soon. If you’d like to participate in our study or have ideas to share, write me at lrosen@napco.com

Meanwhile, keep reading, in bed and elsewhere!