Digital Directions: Google’s eBookstore: 
A Rising Tide

At the moment it appears to be a rising tide to lift all ships. BB

Andrew Brenneman is founder of Finitiv (Finitiv.com), a consulting and services organization that develops and executes transformative digital strategy for publishers and other content organizations.

Don't miss the session "Books in the Cloud: Google's Perspective," at the 2011 Publishing Business Conference & Expo, April 4-6, 2011, in New York City. Visit PublishingBusiness.com to register or for more information.

Coming Next Issue: 
A New Era of Book Marketing … plus, The State of the Printing Industry

… While Google eBookstore may never be able to provide as complete an e-commerce platform as 
 Amazon, it will most efficiently convert the process 
 of discovery (search) to sale.