Gore Documentary Inspires Publisher to Produce First “Green” Bible: A Q&A with Thomas Nelson CEO Michael S. Hyatt
Book Business Extra: Take me behind the scenes of the genesis of the “green” Bible. How long ago did the idea arise at Thomas Nelson, and how did it evolve into the published book?
Michael S. Hyatt: I would say that probably about a year ago, we started wrestling with the question of how we, as a publisher, could be more environmentally responsible. Personally for me, it started when I saw Al Gore’s movie, “An Inconvenient Truth.” It had a profound impact on me. After seeing that, I started asking my family and coworkers how we could become more eco-friendly. Talk of the “green” Bible began in February after a meeting between our production group and the GPI. The GPI was very informative about how we could publish more eco-friendly products and other things we could do to help the environment. We determined that we would publish a “green” Bible and a “green” trade book [Brian McLaren’s “Everything Must Change: Jesus, Global Crises, and a Revolution of Hope”] to learn about the process of “green” publishing, better understand the challenges and identify the market for these products.
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