Grandma Knows Best
I’m not sure if it was turning 50 or knowing that I had a deteriorating neurological disease that caused me to push forward. Whatever it was, I wasn’t scared. We established our own publishing company, My Grandma and Me Publishers.
The Ben Franklin Award recognized your marketing efforts behind the title. Can you detail this campaign?
Sinke: From the start, when the seed of this book was planted, the wheels were turning in our brains as to how we could market it. It became a family affair. I have five children, all of whom are married … they were my agents. They promoted the book from its earliest stages. My sons all married teachers, so they—along with my daughters—were in the perfect places. The schools were a great starting point.