Green Printing - The New Bottom Line
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Book publishers have power and influence disproportionately greater than the megatons of paper they employ. Books spark revolutions and inspire change. Book publishers have the power to enlighten, entertain and enrich society.
With this power and influence comes responsibility for thinking strategically about what the product—books—are made of. Such responsibility calls for strategies that balance the "triple bottom line" goals of economic prosperity, environmental quality and social justice.
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