Growth on Demand
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A. Whether the book is a first printing of a niche trade book or a backlist title sold by online booksellers, demand might be impossible to forecast. Short-run digital book production guarantees you will not lose potential sales due to out-of-stock situations, or excess and obsolete inventory. The build-to-order strategy will assure that scarce working capital isn't tied up in inventory.
Tom Delano (TDelano@amespage.com) is a business development executive at Ames On-Demand, in Somerville, Mass.
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