Strategically Speaking: Surviving Volatility
Stats show recent growth in some industry sectors, but 2011 looks less rosy. It’s time to start evaluating your options.
Trade Books
● Net sales for trade hardcover books closed 2010 at $5.26 billion—growing a modest 0.9 percent over the study's three-year time span.
● Total net trade unit sales for 2010 were 603 million, representing a 5.8-percent increase from 2008. Despite these encouraging signs, hardcover books' share of the total trade market fell from a 2008 share of 39.6 percent to 37.7 percent in 2010.
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