iPhone applications have become increasingly popular, not only as an entertainment pastime but as an active sales and marketing tool. Unlike any other of its kind, the James Patterson App will keep fans up to date on Patterson’s latest happenings. It will provide automatic reminders about forthcoming books and access to all facets of the author’s world via regularly updated movie reviews, author videos, contests, and direct links to his websites—including www.JamesPatterson.com and www.ReadKiddoRead.com. Readers can also sign up to be a part of Patterson’s active Facebook page and Twitter feed, and to receive newsletters and information on how to participate in Patterson’s philanthropic ventures, including his latest Book Dollars For Scholars program.
- Places:
- New York